Social Marketing Resources and Websites

Provided here are serveral articles, resources & a presentation on social marketing. Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Key Concepts:
-A social or behavior change strategy
-Most effective when it activates people
-Targeted to those who have a reason to care & who are ready for change
-Strategic & requires efficient use of resources
-Integrated & works on the “installment plan”