Real Choice Marketing Campaign Awareness Study
Article Publication Date
Summary
These three presentations provide information about the Utah Real Choice marketing and awareness efforts. The “UCare” program was established as part of the grant and the surveys were conducted in 2004, 2005 and 2006. Using telephone surveys, survey participants were asked about their awareness and understanding of the UCare program before and after the marketing campaign.
Topics
Types/Tools
Populations
Sources
Utah
Programs/Initiatives
States
Keywords
marketing; awareness; survey; 211 services; Ucare;
Contact
Nirvana
Huhtala Petlick
npetlick@ifh.rutgers.edu